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TikTok Traction: 20-Year-Old Builder Jul Drives 4,000 Downloads in 15 Days
Twenty-year-old B2C app builder Jul hit the ground running with his very first app, racking up 4,000 downloads and securing over 100 subscriptions in just 15 days. His entire acquisition strategy relied completely on organic TikTok slideshows. While his building journey still includes classic indie hurdles—like spending all day configuring AppsFlyer and PostHog only to have his TestFlight build crash upon launch—his early marketing success is undeniable.