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The ASO Reality Check: PC Hits 110 Downloads but $0 MRR in First 40 Days

x · @pcshipp

Software engineer and indie builder PC shared a transparent look at the first 40 days of his debut iOS app. Relying purely on App Store Optimization (ASO), the app generated 110 downloads and a 2.3% conversion rate, but is currently stalled at $0 MRR. Questioning if external marketing is worth the effort when organic users aren't buying, he received some blunt advice from fellow builder Dmytro Virych, who noted that search traffic alone rarely carries a new release.

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